Between 2015 and you will 2018, I found myself the new creator and you can senior journalist from the OkCupid. Because the OkCupid’s basic-ever copywriter and 3rd person in the paigns in order to CRM to help you social. Listed below are some authored info accompanied by specific see tactics.
Innovative direct getting OkCupid social media: Carry out, create and you can modify all content across OkCupid’s higher-customers Twitter (70K supporters), Fb (51K followers) and you can Instagram (12k) to guide conversation toward dating and you can push engagement with the signups. That have a tight budget and you may quick team with no high development systems (we.elizabeth. bots), We helped expand our very own Instagram account away from 0-thirteen,100 followers owing to great articles, sweepstakes and you will people-to-individual involvement.
Handling publisher getting OkCupid’s website: Revise and you can develop powerful, press-worthy tales to possess OkCupid’s weblog (theblog.okcupid), garnering 127,eight hundred thoughts and ninety-five,768 checks out to have my listings alone as of springtime 2017; onboard and you may revise performs off freelance home writers.
Cross-system author: Collaborate across networks in addition to development, construction and you may tool to enter backup for video texts, stuff, flag advertisements, emails, and you may UX copy to keep up you to definitely cohesive sound around the all platforms.
Role in DTF campaign: Perhaps you have seen OkCupid’s incredible DTF advertising? Wieden+Kennedy created and you may carry out the brand new strategy; so that as older author at OkCupid, We played a role during the alternative party event execution and you may public means.
Learn out of ceremonies: Lead this new roast of President regarding Tinder. This isn’t really an accolade, more of a great comedic industry focus on
In response to at least one of one’s Charlottesville February leaders wearing desire on the internet, i prohibited him off OkCupid.It was the brand new unmarried largest force second for the OkCupid’s history. All it got was you to strong tweet.
All of our point was to one another empower feamales in their singlehood while you are along with producing excitement towards brand and how it enables you to end up being certain on which you need – all of the with a notably low quality.
Working round the a giant innovative classification you to definitely provided social networking influencers, study science, framework, and a video design household, my fresh slope #SingleOnSunday are the first out of it is kind to have OkCupid – one another since a cross-route venture and you may a lady-concentrated content. It had been as well as the basic campaign to track down us within the existence publications, which assisted the feeling from OkCupid as the an internet dating software on a dating & life software.
Promotion issues: Youtube clips // Karley Sciortino blog post (sponsored) // Discharge post // Liberal Women post // Women Rejecting Traditional Requirements blog post // directed emails // Instagram sweepstakes // social sharing // enhanced public ads
Make the DTF strategy, and infusing the fresh new DTF sound to your our Facebook, Facebook and Instagram social network membership. We caused a brand movie director and you may developer to produce good diary out-of content you to occupied requirements for our audience.
Focus on businesses into taking DTF to life in their partnerships. I composed DTF-passionate posts getting dance people, pilates sessions, brewery incidents and more that linked the new DTF venture on their organization.
We revealed that fifty% of OkCupid pages always big date anybody with the exact same governmental views-so we decided to consider just how each party present themselves within their matchmaking users.
Working mix-program that have innovation, study science, and you may ways, i first escort Philadelphia found the words probably on the liberals and conservatives. After that, we mix-referenced this type of words up against common OkCupid Fits concerns, eg “Are you searching for like otherwise gender?” “Are sexual climaxes the very first element of intercourse?” and “Are you willing to rather be fastened or perform the tying?” My personal role inside concepting & copy writing.
Certain results: When you’re a conservative, acquiring the words steak otherwise barbecuing in your profile imply a keen interest in sex (instead of love). To have liberals, booze means you have in mind sex, whenever you are avocado items to like.
To the right, firefighters state they aren’t open with regards to attitude, if you find yourself police state they are. To your remaining, any mention of the community anyway function they’ve been more likely open with their feelings.
OkCupid
To own liberals that like pain in bed, discussing Quentin Tarantino and you will Pulp Fictional are clear symptoms. Getting conservatives shopping for problems, we see Strolling Dry, Tombstone and Disney.